Implementasi Game Theory Dalam Penentuan Strategi Bersaing Pada Produk Sepeda Motor

Wahyudi, Ahmad
Sari, Rina Widya
Harleni, Silvia

Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika
Vol. 7 No. 1 (2024): Sustainable Development Goal in Mathematics and Mathematics Education

Competition in the business world, especially land transportation equipment, is currently getting tighter with its use in people's lives, one of which is motorbikes. Its use is very easy and very helpful in everyday life, causing many people to be interested in it. This research aims to determine competitive strategies in motorbike product competition by applying mathematical methods, namely Game Theory. The research results obtained show competition between Honda motorbike products and Yamaha motorbike products with Honda's optimal strategy being product quality, while the optimal strategy for Yamaha motorbike products to compete with Honda motorbike products is model and spare parts.