Jurnal Pengabdian Masyarakat (ABDIRA)
Vol 5, No 3 (2025): Abdira, Juli

Strategi Inovasi dan Keberlanjutan Bisnis bagi Wirausaha Muda Gen Z

Pamungkas, Giantoro (Unknown)
Sulistiana, Indra (Unknown)
Mutiara, Rini (Unknown)
Aldiano, Rival (Unknown)



Article Info

Publish Date
16 Jun 2025

Abstract

This community service program aimed to enhance vocational students' understanding of innovation, sustainability, and profitability in entrepreneurship. The topic was chosen due to the low entrepreneurial literacy among Gen Z students, particularly in financial management and sustainable business planning. The methods used included interactive lectures, group discussions, business simulations, and pre- and post-activity evaluations. The results showed a significant improvement in students’ understanding, especially in basic financial management and developing innovative, eco-friendly business ideas. Student participation was high, and most groups successfully created simple business plans with projected profits. This activity demonstrated that participatory educational approaches are effective in shaping an adaptive, strategic, and sustainable entrepreneurial mindset among students. These findings highlight the importance of continuing similar programs to support the growth of a youth entrepreneurship ecosystem starting from the school level.

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Journal Info

Abbrev

abdira

Publisher

Subject

Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Description

ABDIRA (Journal of Community Service): Journal of Community Service contains the results of community service and empowerment activities in the form of application of various fields of science including health, education, engineering, agriculture, agriculture, social humanities, computers, ...