MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Analisis Kinerja dan Keberlanjutan Implementasi Usaha Minuman Inovasi Susu Kedelai di Kota Palembang

Lienatha, Audrey Rose (Unknown)
Fernando, Vicente Luis (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
25 Apr 2025

Abstract

This study analyzes the financial performance, customer satisfaction, and sustainability of Gao Xing Cha, a soy milk-based beverage business. The research employs a quantitative descriptive method using data collected from customer questionnaires and financial reports. The findings indicate revenue fluctuations, with a significant increase during offline promotions, followed by a decline afterward. This suggests the need to strengthen digital marketing strategies to maintain sales stability. The majority of customers are students, with Brown Sugar Soy Milk Tea being the most popular variant. Additionally, packaging and financial record-keeping require improvement to enhance competitiveness and profitability. By optimizing marketing strategies and improving operations, Gao Xing Cha has the potential to strengthen its sustainability in the soy milk-based beverage industry.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...