MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Pengaruh Kelompok Referensi, Sikap, dan Kepercayaan Terhadap Keputusan Pembelian Pempek Candy Sukamto

Divandra, Marvela (Unknown)
Kardinal, Kardinal (Unknown)

Article Info

Publish Date
30 Apr 2025

Abstract

This study aims to analyze the influence of reference groups, attitudes, and trust on purchase decisions at Pempek Candy Sukamto. The research method used is quantitative with a descriptive associative approach. Data was collected through questionnaires distributed to 386 respondents, determined using Slovin’s formula. The data analysis technique employed multiple linear regression with the assistance of SPSS 26 software. The results, both partially and simultaneously, indicate that reference groups, attitudes, and trust have a positive and significant influence on purchase decisions.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...