Peran Fintech dalam Mendorong Ekonomi Inklusif Pada Usaha Mikro Wonder Craft Pesawaran

Fitri, Annisa
Farhani, Armachika
Nurhasanah, Iis Ariska

MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Fintech, or financial technology, has grown rapidly and is now a way to help micro-enterprises gain more access to capital. The purpose of this study is to examine how fintech can help Wonder Craft, a micro-enterprise in Pesawaran specializing in innovative knitting and beading, create an inclusive economy. This study uses a case study methodology combined with qualitative descriptive methods. In-depth interviews, observations, and documentation were used to collect data. The study findings show that fintech benefits micro-enterprises by making funding more accessible, increasing the effectiveness of digital transactions, and improving technology-based marketing. Wonder Craft was able to increase revenue, attract a wider audience, and strengthen local communities by leveraging fintech. This study shows that in the digital era, fintech plays a vital role in building a fair economic ecosystem for MSMEs.