Journal of Urban Sociology
Volume 8 No 1 Tahun 2025

Pelakor Phenomenon in the Digital Era: Analysis of the “Gayung Love Pink” Case and the Dynamics of Infidelity in Personal and Professional Environments

Fitriyah, Qoriatul (Unknown)
Wahyudi, Muhammad Prihadi Eko (Unknown)



Article Info

Publish Date
15 May 2025

Abstract

This research explores the 'pelakor' phenomenon, a term that describes women who have affairs with married men, in terms of Indonesian urban contemporary. This study focused on the downfall of social and relational norms, both in professional and personal space. Qualitative analyses were held between January and March 2025, with social media and news reports, interviews, and study literature. This research exposes the repeated norm-breaking in the school, workplace, and friendship environments. The cases exposed in this study show that individuals are purposely pursuing extramarital affairs due to financial motives and related career advancement. The findings show the deeper trend of exploitation of marriage and women's friendships to pursue affairs through planned emotional manipulations.Keywords: pelakor, extramarital affair,  infidelity, social media, tiktok, urban society, social boundaries

Copyrights © 2025






Journal Info

Abbrev

sosiologi

Publisher

Subject

Arts Environmental Science Social Sciences

Description

Journal of Urban Sociology (JUS) is a scientific journal published by Sociology department of Wijaya Kusuma University Surabaya periodically (twice a year). JUS tries to be both a new ideas and research presentation forums for lecturer, researcher and community in order to expand the knowledge ...