Journal of Management and Entrepreneurship Research
Vol. 6 No. 1 (2025)

E-Marketplace Brand Equity: A Study on Generational Cohort

Yan Enggal Asmara (Satya Wacana Christian University, Indonesia)
Albert Kriestian Novi Adhi Nugraha (Satya Wacana Christian University, Indonesia)

Article Info

Publish Date
12 May 2025

Abstract


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Journal Info
Journal of Management and Entrepreneurship Research
Website

Abbrev

jmer

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, ...