<![CDATA[Significant regional development can lead to changes in the characteristics of an area due to rural transformation processes. These transformations are often marked by a shift in economic activity from the agricultural sector to non-agricultural sectors, infrastructure development, and changes in social and cultural characteristics from rural to more urban-like features. Differences in subjective well-being among communities may arise as a result of rural transformation, and these differences are also influenced by a region's proximity to primary and secondary cities. This study focuses on Kediri Regency, which has experienced rural transformation in 29 villages over the past ten years. The aim of this research is to analyze the relationship between components of subjective well-being and rural transformation in Kediri Regency. The analysis uses quantitative methods, including descriptive statistical analysis and the Structural Equation Model (SEM). The SEM results indicate that the two main components of subjective well-being are strongly linked to the rural transformation observed in the three villages studied. The findings show that rural transformation has had varying effects on the subjective well-being of residents in these villages. Furthermore, the study reveals that a village’s proximity to urban areas does not necessarily correlate with higher levels of satisfaction or perceived improvement due to rural development. The study also offers several planning recommendations, emphasizing the importance of development strategies that prioritize the actual needs of local communities. Such approaches aim to promote equitable life satisfaction and happiness across rural populations.]]>
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