Rural transformation is often triggered by urbanization, marked by changes in economic structure, land use, and population dynamics. This transformation can lead to both development opportunities and challenges, including agricultural decline, land-use conflicts, and environmental degradation. This study examines rural transformation in Gisting Subdistrict, Tanggamus Regency, Lampung Province, which has experienced a shift from a predominantly agricultural area to a more urbanized setting. Between 2000 and 2010, five villages in Gisting changed status from rural to urban, as classified by BPS (2010). The research aims to measure the degree of rural transformation and identify the key internal and external factors influencing the process. Using a quantitative approach, the degree of transformation is assessed through indicators of population, land use, and industry. Regression analysis is used to determine the most influential factors. Internal factors include economic, social, and resource variables, while external factors are based on the transformation levels of nearby subdistricts. Data sources include household surveys and secondary data from BPS and various government agencies. The findings indicate that Gisting experienced a high degree of rural transformation in 2010, 2015, and 2020. The most influential internal factors were per capita GRDP and water availability. Externally, the transformation processes in Kota Agung and Talang Padang significantly impacted Gisting. These results offer insights for formulating sustainable rural development strategies in the region.
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