Proceedings of The International Conference on Business and Economics
Vol 3 No 1 (2025): Proceeding of The International Conference on Business and Economics

Analysis of Entertainment Content and Informative Content on Consumer Perceptions of Products

Yahya Muhaimin (Unknown)

Article Info

Publish Date
21 Apr 2025

Abstract

This study analyzes how informational videos and entertainment videos affect buyers' interest in buying an item. This study uses secondary data by analyzing the latest scientific articles by producing the results of the analysis of this study that informational videos and entertainment videos affect consumers' interest in buying products. With the presence of informational videos about the products offered and entertainment videos that offer products attract consumers' attention to buy products.

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Journal Info
Proceedings of The International Conference on Business and Economics
Website

Abbrev

icbe-untagsmg

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and/or Entrepreneurship as knowledge development Tourism research (hospitality, hotels and restaurants, tourist destinations, tourism development, tour ...