Jurnal Informatika Ekonomi Bisnis
Vol. 7, No. 2 (June 2025)

Perancangan UI/UX Aplikasi Zaafer Mobile Menggunakan Metode Design Thinking

Ardelia, Adinda Abidah (Unknown)
Irsyad, Muhammad (Unknown)
Chandra, Reski Mai (Unknown)
Affandes, Muhammad (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

Zaafer is a company specializing in slim-fit men’s Muslim attire, operating an official e-commerce site at www.zaaferindonesia.id. After interviewing ten users who had previously shopped on the Zaafer website, we found that they did not receive real-time notifications and felt more comfortable shopping via an Android app rather than through the website. This insight motivated the design of a mobile-based Zaafer application to enhance the user experience. The relationship between user interface interactions and UX is a critical factor in application design. This study aims to design the UI/UX of the Zaafer mobile application using the Design Thinking methodology, which comprises five stages: empathize, define, ideate, prototype, and testing. Prototype testing of the Zaafer mobile app using the Single Ease Question method yielded a score of 6.33 out of 7, indicating a good rating. Based on these results, we conclude that the UI/UX design of the Zaafer mobile application is well accepted by users.

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Journal Info

Abbrev

infeb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun ...