DBESTI: Journal of Digital Business and Technology Innovation
Vol 2 No 1 (2025): Mei, 2025

Analisis Pengaruh Instagram terhadap Interaksi dan Kesadaran Merek pada Warung Kopi Santuy

Islamiati, Dian (Unknown)
Shiroth, Salman Fathy (Unknown)

Article Info

Publish Date
31 May 2025

Abstract

This study aims to investigate how marketing strategies on Instagram influence user interaction and brand awareness for Warung Kopi Santuy. The research used qualitative methods, collecting data through direct surveys of randomly selected Instagram followers. The analysis showed that active and targeted marketing on Instagram, such as posts, content types, and direct user interactions, significantly increased user interaction and brand awareness for Warung Kopi Santuy. These findings underscore the importance of effectively using social media to strengthen customer relationships and enhance brand awareness among consumers.

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Journal Info
DBESTI: Journal of Digital Business and Technology Innovation
Website

Abbrev

DBESTI

Publisher

STT Terpadu Nurul Fikri

Subject

Computer Science & IT Economics, Econometrics & Finance Library & Information Science

Description

DBESTI: Journal of Digital Business and Technology Innovation merupakan jurnal ilmiah di bidang Bisnis Digital dan Inovasi Teknologi. DBESTI: Journal of Digital Business and Technology Innovation akan diterbitkan oleh LPPM STT Terpadu Nurul Fikri dengan periode dua kali dalam setahun, yakni pada ...