<![CDATA[This study aims to analyze the development of tourist villages through digital marketing, UMKM product innovation and BUMDes institutional governance in Garut Regency in order to realize an independent, competitive and sustainable Tourism Village. The development and development of tourist villages are very important to improve the economy and community welfare by synergizing the development of tourism destinations professionally, effectively and efficiently and can reduce the number of poor people in the village and eliminate disparities. Development of tourist villages through digital marketing collaboration of village institutions on aspects of BUMDes policy implementation both in terms of institutional governance and UMKM product innovation in tourist villages. The research method uses a qualitative approach. Primary data from interviews with BUMDes managers, UMKM actors, Tourism Village managers and the Village Community Empowerment Service (DPMD) in Garut Regency and secondary data from literature, journals and relevant sites. Population of 47 Tourism Villages and UMKM in 42 sub-districts and BUMDes that already have legal entities in Garut Regency. The sample uses a purposive sampling technique with the desired criteria, so that a sample of 6 Tourism Villages is obtained which are categorized as advanced with a total of 30 respondents and 4 informants. The study uses a triangulation technique. The results of the study show that the variables of digital marketing, product innovation and development are still not optimally implemented in the field, while the institutional governance variables have generally been implemented well in tourist villages in Garut Regency. Therefore, collaborative efforts are needed from each related party to be able to make synergistic changes so that tourist villages can be competitive and improve the welfare of village communities.]]>
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