Jurnal Ilmiah Matrik
Vol. 26 No. 2 (2024): Jurnal Ilmiah Matrik

Ovo Fintech Application Analysis Using the System Usability Scale

Dewi, Luh Yuliani Purnama (Unknown)
Abdillah, Leon A. (Unknown)



Article Info

Publish Date
28 Oct 2024

Abstract

The advancement of information technology has propelled payment systems from conventional methods to technology-based solutions, such as e-wallets and Financial Technology (Fintech). Fintech, a fusion of technology and financial services, has evolved into an online business model enabling fast and remote transactions. This research discusses the progress of information technology (IT) influencing payment systems, particularly in the realm of Fintech. The primary focus is on the Fintech application OVO and its impact on tenants at the International Plaza (IP) Mall in Palembang. This study employs the System Usability Scale (SUS) to evaluate the Usability of the OVO application, emphasizing aspects like effectiveness, efficiency, and user satisfaction. The research is descriptive and quantitative, with a sample of 50 respondents from Mall IP tenants. Data is collected through SUS questionnaires and analyzed using SPSS. The evaluation indicates that the OVO application has high Usability , with an SUS score of 87.05 (Grade A), signifying an “Excellent” rating. It suggests that the OVO application provides a comfortable user experience, particularly in electronic financial transactions.

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Journal Info

Abbrev

jurnalmatrik

Publisher

Subject

Computer Science & IT

Description

Peringkat Akreditasi Jurnal Ilmiah Periode III Tahun 2022 KEPUTUSAN DIREKTUR JENDERAL PENDIDIKAN TINGGI, RISET, DAN TEKNOLOGI KEMENTERIAN PENDIDIKAN, KEBUDAYAAN, RISET, DAN TEKNOLOGI REPUBLIK INDONESIA NOMOR 225/E/KPT/2022 TENTANG PERINGKAT AKREDITASI JURNAL ILMIAH PERIODE III TAHUN 2022. Jurnal ...