<![CDATA[This study employs a Research and Development (R&D) approach aimed at developing a mobile application that presents traditional Bugis moral teachings, specifically intended to foster positive attitudes among the younger generation. The motivation for this development stems from the limited availability of Bugis proverbs and advice in digital formats and the growing lack of awareness and engagement with ancestral wisdom among today’s youth. The development process followed the Luther model, which includes stages such as concept, design, material collecting, assembly, testing, and distribution. The application was evaluated through expert validation and user testing. Media experts rated the application with an average score of 3.8, corresponding to a quality percentage of 76%, while material experts gave an average score of 4.1, equivalent to 82%. Furthermore, user testing yielded an average score of 63.25, with a quality percentage of 84%. These results indicate that the application is considered feasible and effective, meeting criteria of practicality and ease of use. Therefore, the Bugis moral teaching application holds potential as an innovative tool to preserve cultural values and support character education for young users.]]>
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