Jurnal Desain
Vol 12, No 3 (2025): Jurnal Desain

Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art

Wiradarmo, Aulia Ardista (Universitas Prasetiya Mulya)
Azhar, Hanif Arsyad (Universitas Telkom)



Article Info

Publish Date
04 Jul 2025

Abstract

The rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI's involvement. Grounded in theories of generative art and kitsch, it examines how GenAI evokes both admiration and criticism. Using an explanatory sequential mixed-method approach, a survey of 553 respondents evaluated interest, emotional reactions, and the ability to distinguish AI-generated from human-made artworks. Quantitative data revealed a decline in interest post-disclosure (overall mean: 5.09 to 4.75), while qualitative insights highlighted polarised views on AI’s role in art. Respondents praised GenAI’s technical sophistication and democratising potential but criticised its lack of emotional authenticity. It identifies contrasting perceptions of GenAI in art, emphasising the need for ethical considerations and a redefinition of artistic values as technology reshapes creativity and aesthetic judgement

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Journal Info

Abbrev

Jurnal_Desain

Publisher

Subject

Arts

Description

Jurnal Desain focused to publish high-quality articles dedicated to all aspects of the latest outstanding research and developments include research reports, conceptual ideas, studies, theories, using the qualitative approach in Design and Visual Communications, Interior Design, Fashion Design, ...