JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 18, No 1 (2017): April - September

Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan

Bagus Handoko (Bagus Handoko)



Article Info

Publish Date
09 Apr 2017

Abstract

The purpose of this study is to determine whether there is influence Promotion, Price and Quality Service to Customer Satisfaction at PT. Maxim Housewares Indonesia Medan. The result of this research is there is significant influence of Promotion to Consumer Satisfaction, The amount of influence of Promotion on Consumer Satisfaction is 20,9% There is significant influence of Price to Customer Satisfaction, the amount of influence Price to Customer Satisfaction is equal to 16,2% There is significant influence Quality service to consumer satisfaction, the amount of influence Quality of service to Customer Satisfaction is equal to 63.6% Promotion, Price and Quality of service together significant effect on Consumer Satisfaction at PT. Maxim Houseware Indonesia Medan, with the capability of Promotion, Price, and Quality of service to explain customer satisfaction is equal to 82,5% while the rest equal to 17,5% explained by another variable not included in this research model.

Copyrights © 2017






Journal Info

Abbrev

mbisnis

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of ...