IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 8 No 2 (2025): March 2025

Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah

Nuryadi, Nuryadi (Unknown)
Zaman, Komarun (Unknown)
Utomo, Priyo (Unknown)
Arifin, Syamsul (Unknown)
Adhitya Pratama, Devangga Putra (Unknown)

Article Info

Publish Date
30 Mar 2025

Abstract

Srikandi Tempe Chips is engaged in the small food industry at this time, Srikandi Tempe Chips companies are competing in very tight competition in retaining customers. So, companies must really consider marketing strategies in order to improve product quality. The type of research used in this study is a qualitative approach, which aims to find out a good marketing strategy, which is associated with the strengths, weaknesses, opportunities and threats owned by UMKM KSM Berkah in increasing turnover and product quality. From the results of this study that has been carried out, it shows that Srikandi Tempe Chips are successful in implementing marketing strategies using SWOT analysis.

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Journal Info
IJEBD (International Journal Of Entrepreneurship And Business Development)
Website

Abbrev

ijebd

Publisher

Universitas Narotama Surabaya

Subject

Economics, Econometrics & Finance

Description

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and ...