Digital Business Expansion in Tourism: Strategies for Enhancing Destination Branding through Technology

George, Babu

JMM17: Jurnal Ilmu Ekonomi dan Manajemen
Vol 12 No 1 (2025): April 2025

Digital transformation is reshaping the tourism industry, driving the need for innovative strategies to enhance destination branding. This study explores the role of digital business expansion in tourism, focusing on leveraging technology to create compelling brand experiences. By analyzing current trends and successful case studies, the research identifies effective digital strategies for destination branding, including social media marketing, virtual reality tours, and data-driven personalization. Using a mixed-methods approach, the study evaluates the impact of these strategies on tourist engagement and brand loyalty. The findings provide valuable insights for tourism stakeholders aiming to enhance brand visibility and competitiveness through digital innovation.