Promosi Soft Sell Prodi D4 Animasi Politeknik Negeri Padang Menggunakan Desain Karakter Sebagai Intellektual Property

Hendra Rotama
Sumema
Taufik Gusman
Ardian Firosha
Sofia Yose

Besaung : Jurnal Seni Desain dan Budaya
Vol. 10 No. 2 (2025): Besaung: April-July

An effective strategy is required to ensure that the identity of a newly established academic program stands out and appears distinct from its competitors. One approach that can be used in soft selling promotion is the development of intellectual property (IP) in the form of character design. Character design not only serves as a visual element, but also acts as a medium to convey messages that represent the identity and uniqueness of the new academic program. The use of IP in the form of character design, implemented through a soft selling strategy, allows for the persuasive delivery of information without directly pressuring the target audience.