This study aims to explore the relationship between work motivation and employee performance in the administrative department of the Yudharta University Cooperative in Pasuruan. The research employs a qualitative approach using a case study method. The research informants consist of two employees working in the administrative division. Data were collected through in-depth interviews and direct observation. The results show that high work motivation, both from internal and external factors, has a positive impact on employee performance in terms of punctuality, accuracy, and service quality. These findings reinforce the importance of creating a motivating work environment as an effort to improve employee performance within the cooperative setting.
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