Amalee: Indonesian Journal of Community Research & Engagement
Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement

Development Strategy Implemented by the Koto Tinggi Village Government in Sarugo Tourism Village Using 4A Analysis (Attraction, Accessibility, Amenities, Ancillary)

Iqbal, Muhammad (Unknown)
Ernawati, Ernawati (Unknown)



Article Info

Publish Date
30 Apr 2025

Abstract

Tourism has experienced a paradigm shift from consumptive to participatory, where tourist villages are one form of tourism that emphasizes cultural interaction and community empowerment. This study aims to explore the development strategy of the Saribu Gonjong (Sarugo) Tourism Village in Nagari Koto Tinggi. The research method uses the Asset-Based Community Development (ABCD) approach and 4A analysis (attractions, accessibility, amenities, support). The stages include local asset mapping, participatory discussions, action planning, strategic role sharing, and field training. Data were collected through observation, interviews, documentation, and literature studies of key informants such as Pokdarwis, Bundo Kanduang, youth, and village officials. The study results showed that mentoring succeeded in identifying cultural and social assets, strengthening community capacity, and increasing collaboration between parties. Cultural attractions need to be packaged more thematically, while accessibility and amenities are still challenges. The village government plays an active role as a facilitator and regulator of tourism village development. This study concludes that through 4A analysis it is effective in encouraging the development of tourism villages based on local potential in a sustainable manner. Still, long-term success requires infrastructure improvements, further training, and ongoing cross-sector coordination.

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Journal Info

Abbrev

amalee

Publisher

Subject

Humanities Public Health Social Sciences Other

Description

Amalee: Indonesian Journal of Community Research & Engagement focuses on community engagement program, applied science in community to advance theories, research and practices related to all forms of outreach and engagement. Community engagement means services to society, applying science and ...