Management Studies and Business Journal
Vol. 2 No. 4 (2025): Management Studies and Business Journal (PRODUCTIVITY)

GEN Z WORKFORCE ENGAGEMENT: REDEFINING EMPLOYEE EXPERIENCE THROUGH THE METAVERSE

Herdati, Julia Putri (Unknown)
Rahmawati, Rini (Unknown)



Article Info

Publish Date
14 Apr 2025

Abstract

The development of metaverse technology has changed the dynamics of the work experience, especially for Generation Z who are digital natives. This study aims to explore how the integration of metaverse technology can reshape employee experience and engagement in a virtual work environment.This study focuses on analyzing the impact of metaverse technology on Generation Z's engagement and work experience, taking into account psychosocial and behavioral aspects that are often overlooked in previous literature.This study used a Systematic Literature Review (SLR) approach to identify, evaluate, and synthesize findings from 68 relevant peer-reviewed articles. Data were collected through Scopus and Web of Science databases, and analyzed using thematic analysis techniques.Key findings suggest that elements such as virtual immersion, digital identity, and virtual collaboration significantly increase employees’ emotional and cognitive engagement. Furthermore, the work flexibility offered by the metaverse has the potential to increase job satisfaction, although it also poses the risk of digital fatigue.This study makes an important contribution to employee engagement theory by highlighting the need to integrate digital wellbeing policies into human resource management practices. These findings are expected to serve as a guide for organizations in designing more inclusive and productive work environments.

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Journal Info

Abbrev

productivity

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal ...