Jurnal Dharma Duta
Vol 23 No 01 (2025): Dharma Duta : Jurnal Penerangan Agama Hindu

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS PRODUK LOKALATE DI KALANGAN MAHASISWA UMN

Toni, Ahmad (Unknown)

Article Info

Publish Date
02 Jul 2025

Abstract

This research focuses on the marketing communication strategy of Lokalate products in building brand awareness among multimedia Nusantara University students. The method used in this research is a case study related to the $P: produk, place, price and promotion. The research results show: Lokalate products aim to present instant coffee product with different flavor variants from their competitors, namely with local (Indonesia) flavors. By Lokalate is by holding a smart campaign as mentioned above, for example on campuses targeting students in campus areas. The promotion that Lokalate chose to do this marketing was due to the high demand for coffee among young people such as college students on the UMN campus.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Dharma Duta
Website

Abbrev

Dharma-duta

Publisher

Institut Agama Hindu Negeri Tampung Penyang Palangka Raya

Subject

Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media

Description

Jurnal Dharma Duta (JDD) is a peer-reviewed open-access journal and follows a double-blind review policy. The Journal is scheduled for publication biannually, This journal contains articles in the fields of Communication Science, Communication Technology, Communication Management, Communication ...