BISMA: Bimbingan Swadaya Masyarakat
Vol. 5 No. 1 (2023): April 2023

Digital Technology Training for Strengthening Products in MSMEs

Soemardiono, Soemardiono (Unknown)
Asrovianto, Denny (Unknown)

Article Info

Publish Date
30 Apr 2023

Abstract

The purpose of mentoring through digitalization of this technology is to strengthen products in marketing through digital marketing. Through the technology digitalization training approach, this training has an impact on MSMEs in Pepelegi Waru Sidoarjo Village, including knowing, understanding and operating digital marketing in their business. They also have an increase in capacity in product packaging capabilities so that they can easily market products through digital marketing. The existence of this ability, MSME products can be marketed in various media so that they have a wider market.

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Journal Info
BISMA: Bimbingan Swadaya Masyarakat
Website

Abbrev

bisma

Publisher

STAI Miftahul Ula

Subject

Religion Arts Humanities Social Sciences Other

Description

BISMA, Bimbingan Swadaya Masyarakat , ISSN 2774-6364 Its a  refereed journal concerned with the practice and processes of community engagement. It provides a forum for academics, practitioners and community representatives to explore issues and reflect on practices relating to the full range of ...