ANALISIS EFEKTIVITAS PENGELOLAAN PAJAK REKLAME MELALUI SIMPADA DI BPKAD KOTA YOGYAKARTA

Ningrum, Rizky Kusuma

Mount Hope Global Economic Journal
Vol. 3 No. 1 (2025)

The aim of this research is to evaluate how effective the implementation of the Regional Revenue Management Information System (SIMPADA) is in the Yogyakarta City Regional Financial and Asset Management Agency (BPKAD) in managing advertising taxes. This research uses qualitative methods and carries out comprehensive data analysis about a problem. The sources for this research are primary data and secondary data obtained from interviews, observations and documentation. The research results show that implementing Simpada increases the effectiveness of advertising tax management. However, there are still several problems that need to be addressed so that Yogyakarta City's advertising tax management is the best.