JIEP: Jurnal Ilmu Ekonomi dan Pembangunan
Vol. 4 No. 1 (2021)

Pendapatan Umkm Kota Banjarmasin Sebelum dan Sesudah Mengimplementasikan E-Commerce (Studi Kasus Umkm Binaan Dan Mitra Bank Indonesia KPW Kalimantan Selatan)

Putra, Andika Permana (Unknown)
Syafrudin , Ruddy (Unknown)



Article Info

Publish Date
30 Apr 2025

Abstract

This study aims to find out how the impacts of e-commerce on the Micro, Small, and Medium Enterprises' income became a partnership of Bank Indonesia KPw Kalimantan Selatan. The research problems for investigating are (1) Examine the factors influencing owners to use e-commerce to run a business. (2) Analyze the differences in business owners’ income between before and after using e-commerce. (3) Examine the factors that obstacle optimizing in using e-commerce. The sample size is 21 respondents guided and partnered by Bank Indonesia KPw Kalimantan Selatan in Banjarmasin. Based on the survey, it is known that the factors that influence owners to use e-commerce are: 76% to support a more extensive market, 14% to diminish operational costs, and 10% because they were encouraged by people around. Business owners’ income has increased after using e-commerce. Based on paired t-test, it is known that the t value is -8.345 with a significance level of 0.000 (p <α). It concludes that there is a difference in business owners’ income between before and after using e-commerce. Based on the survey, 91% of respondents said that inadequate human resource capacity is a major factor in optimizing e-commerce.

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Journal Info

Abbrev

jiep

Publisher

Subject

Economics, Econometrics & Finance

Description

JIEP: Jurnal Ilmu Ekonomi dan Pembangunan adalah jurnal ilmiah yang diterbitkan oleh Jurusan Ilmu Ekonomi dan Studi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Lambung Mangkurat, yang terbit dua kali setahun pada bulan Mei dan November. Jurnal ini bertujuan untuk menjadi wadah publikasi ...