<![CDATA[This study aims to analyze the promotional strategies implemented by traders in Wisata Kampung Laut and its impact on their income, with reference to the Islamic perspective. The method used is a qualitative approach with in-depth interviews with traders and direct observation at the location. The results of the study indicate that effective promotional strategies, such as the use of social media and collaboration with tourism managers, can increase product visibility and attractiveness. From an Islamic perspective, the importance of honesty in promotion and upholding business ethics is also emphasized, which contributes to consumer trust and the sustainability of traders' income. This study provides recommendations for traders to further integrate Islamic valuesinto their promotional strategies, in order to improve economic welfare while maintaining moral integrity.]]>
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