Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Vol. 9 No. 001 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Special Issue

RICE TRADERS' STRATEGIES IN INCREASING SALES TURNOVER IN WANCI SUBDISTRICT, WAKATOBI REGENCY ACCORDING TO SHARIA ECONOMIC PRINCIPLES

Wanci, Yeni (Unknown)
Sari, Sarni Handayani Puspita (Unknown)

Article Info

Publish Date
03 Jul 2025

Abstract

This study aims to determine and analyze the effect of price and rice promotion strategy on purchasing decisions with rice customer satisfaction in increasing turnover in Wanci Village, Wakatobi Regency according to Islamic Economics directly or indirectly. The study uses a descriptive associative approach. The population in this study includes several samples of traders in Wanci Village. The number of samples is set at 10 respondents. Data collection techniques use questionnaires and interviews. Data analysis techniques use a quantitative approach. The results of the study indicate that directly, price and promotion each have a significant effect on purchasing decisions. Price and promotion each have a significant effect on customer satisfaction.

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Journal Info
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Website

Abbrev

ad

Publisher

Sekolah Tinggi Agama Islam Al Hidayah Bogor

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature reviews. The spread of Islamic Economics include: 1. Islamic Finance and Capital Market 2. ...