PENTINGNYA KEPUASAN PELANGGAN BAGI TRAVEL HAJI DAN UMROH DI BANJARMASIN

Noviyanti, Devi

Alhadharah: Jurnal Ilmu Dakwah
Vol 16, No 31 (2017)

The customer’s satisfaction should be the priority of hajj and umroh travel agency in high competition, especially in Banjarmasin. The customer’s satisfaction is a ratio between prospects and performance. It is very meaningful to the company. The company can measure the satisfaction rate using many strategies for the on going improvement of company management