Journal of Content and Engagement
Vol 3 Issue 1 (2025): April 2025

Motives and satisfaction of followers of content aggregator @ussfeeds in consuming content

Richard Richard (Communication Science Department Petra Christian University)
Jandy Edipson Luik (Communication Science Department Petra Christian University)
Agusly Irawan Aritonang (Communication Science Department Petra Christian University)



Article Info

Publish Date
07 Jul 2025

Abstract

This study examines the motives and satisfaction of @ussfeeds followers in consuming content. The content referred to in this study focuses more on micro-news content. Micro-news itself is news uploaded on media but its content is shorter when compared to the source. As a content aggregator, @ussfeeds must be able to satisfy every follower's motive in the fields of current affairs, passing time, social utility, finance, salient, and entertainment. The research method used in this research is an online survey with an explanatory quantitative research type. The tests carried out in this study are validity and reliability tests, paired T tests, and cross tabulation. Through the six indicators proposed by Wohn & Ahmadi (2019) followers of @ussfeeds tend to be more satisfied in passing time, and salient. Through this study, it was found that @ussfeeds could not fulfill the motives in the other four indicators.

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Journal Info

Abbrev

joce

Publisher

Subject

Social Sciences

Description

1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of ...