Effectiveness of Business Communication in Improving Organizational Productivity in The Digital Era

Angga Aldi Saputra
Apriyanti, Apriyanti
Darsi Ahmada
Itsnaini Chusnul Khotimah

Jurnal Bisnis dan Manajemen (JURBISMAN)
Vol. 3 No. 1 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)

Business communication plays a central role in supporting organizational productivity, especially in today’s fast-paced and competitive digital era. This study aims to analyze how effective business communication influences organizational productivity, with a focus on the role of digital technology, internal communication, and adaptive communication strategies. The method used is a literature review with a descriptive qualitative approach. The results show that effective communication, supported by digital technology, enhances collaboration, transparency, and faster decision-making, which ultimately has a positive impact on work productivity. Recommendations are offered for organizations to foster a culture of open communication and invest in training for digital communication skills.