<![CDATA[AbstractThe configuration of cooperation between industry, government and society has experienced a shift from partial process to integrative process, from top down to bottom up. One of the triggers of these changes is the practice of cooperation based on shared value. A cooperation based on the production of competitive shared value’s orientation, based on its potential and social economic condition. It is hoped that shared value will create a new changes. The actors are not only from the big city, but also we can find the practice of shared value among small-scale batik industry in Sumenep region, Madura. In this article, the empirical data about shared value among actors of small-scale batik industry that have strong religious background was obtained through in-depth interview and observation. The embededness of value creates a bondedness of trust among the actors who cooperate in the small-scale batik industry.]]>
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