International Journal of Artificial Intelligence Research
Vol 8, No 1.1 (2024)

The Influence of Product Design through (Online Customer Review) on Purchase Decisions at Korean Beauty Shop on the Shopee Platform

DS, Yudha Mahrom (Unknown)
Herudiansyah, Gumar (Unknown)
Sary, Maretha Puspita (Unknown)

Article Info

Publish Date
29 Dec 2024

Abstract

The purpose of this research is to analyze Korean Beauty Shop's Shopee evaluations in order to draw conclusions about the impact of product design on consumers' final purchasing decisions. One hundred participants were chosen for this study using a purposive sampling method that does not rely on randomness. Numerous linear regressions are employed in the analysis. Research shows that Korean Beauty Shop's product design (as evaluated by online reviews) has a substantial impact on Shopee shoppers' decisions to buy Korean Beauty Shop products. A determination coefficient value of 65.4% indicates that product design (in the form of online customer evaluations) can influence changes in purchase decisions

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Artificial Intelligence Research
Website

Abbrev

IJAIR

Publisher

STMIK Dharma Wacana

Subject

Computer Science & IT Electrical & Electronics Engineering

Description

International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) ...