The purpose of this research is to determine and evaluate the legal options open to consumers who sustain damages as a result of contractual disputes resulting from the use of short messaging services (SMS). Understanding these losses in relation to transactions made through applications is the main goal, in accordance with Law Numbers 8 of 1999 on Consumer Protection and 20 of 2008 on Micro, Small, and Medium-Sized Enterprises (MSMEs). The study uses normative legal research methods, which are both prescriptive and evaluative, and secondary evidence obtained through library research to assess the applicability of legal concepts. MSMEs are legally protected and have the right to obtain high-quality goods as ordered. But through WhatsApp, they routinely acquire inferior goods, which causes time-consuming and expensive problems. Even though customers are entitled to reimbursement for non-compliant goods or services under the Consumer Protection Law, they often lack access to information. MSMEs must therefore be aware of a clear process for returning merchandise and getting paid back.
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