Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset

Manajemen Usaha Rumahan Berbasis Instagram oleh Mahasiswa: Studi Kasus Sistem Pre-Order pada Usaha ‘Nyemilee’

Dina Aulia (Unknown)
Febrianti Shakira (Unknown)
Zainarti Zainarti (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

Nyemilee is a student-run homemade fruit salad business that uses a pre-order system and social media to align operations with academic schedules. This qualitative-descriptive study involved interviews, Instagram (@nyemilee.id) observation, and PO documentation. Findings show that PO enhances efficiency, Instagram acts as a digital storefront and customer service tool, while time and demand challenges are managed through scheduling and daily quotas.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Website

Abbrev

Lokawati

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...