Jurnal Wacana Ekonomi
Vol 22 No 3 (2023): Jurnal Wacana Ekonomi

Intention to Repurchase Tea Poci for Students of Islamic University in Bandung City

Putri, Erlina Aulia (Unknown)
Yuliawati, Yupi (Unknown)

Article Info

Publish Date
31 Oct 2023

Abstract

The aim of this study was to investigate the relation between variables of distribution, customer experience, and intention to repurchase. Our population in this study was 40,644 students of Islamic universities in the city of Bandung, and the sample in this study was 400 students. The result of the analysis that has been done states that distribution, product features and community experience positively and significantly affect repurchase intentions partially and simultaneous examination states that distribution, product attributes, and community experience have a significant effect on repurchase intentions.

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Journal Info
Jurnal Wacana Ekonomi
Website

Abbrev

JA

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wacana Ekonomi mengupas dan mendesiminasikan informasi ilmiah/ pengetahuan yang berkaitan dengan ilmu ekonomi sebagai ilmu yang mempelajari perilaku manusia dalam memilih dan menciptakan kemakmuran. Jurnal Wacana Ekonomi merupakan media komunikasi ilmiah dalam pengembangan dan penyebarluasan ...