Business Management
Vol 4, No 2 (2025): Business Management Mei

The Influence of Promotion and Tourist Attraction on Tourists' Revisit Interest at Wadu Jao Beach, Dompu Regency

Cici, Cici (Unknown)
Subhan, Ega Saiful (Unknown)
Marlina, Lilis (Unknown)

Article Info

Publish Date
12 May 2025

Abstract

This study aims to analyze the Influence of Promotion and Attraction on Tourists' Revisiting Interest at Wadu Jao Beach, Dompu Regency. This quantitative research technique utilizes primary and secondary sources of information. A total of 60 participants became the research sample, selected using the Hair et al. algorithm. After the data was collected, SPSS 23.00 For Windows was used to analyze it. The results of this study indicate that 1). Promotion has a positive and significant effect on Tourists' Revisiting Interest at Wadu Jao Beach. 2). Attraction has a positive and significant effect on tourists' revisiting interest at Wadu Jao Beach. 3). Promotion and attraction together have a positive and significant effect on tourists' revisiting interest at Wadu Jao Beach.

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Journal Info
Business Management
Website

Abbrev

Bisnis

Publisher

Lembaga Penelitian dan Pendidikan Mandala

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen Bisnis diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala. Artikel berupa tulisan yang diterbitkan versi cetak dan online secara berkala pada bulan Februari dan Agustus di bidang Ilmu Manajemen dan Bisnis. Penerbitan ini memuat tulisan bersifat ilmiah dalam bentuk ...