PENGARUH KINERJA KEUANGAN DAN DIGITALISASI KEAMANAN TERHADAP KEPUASAN NASABAH BRILINK : STUDI KASUS PADA AGEN BRILINK EN MANDIRI

Dwi Wahyu Setyaningsih
Aris Eddy Sarwono

Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Vol. 5 No. 2 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi

This study aims to examine the effect of financial performance and digital security on customer satisfaction at BRILink EN Mandiri Agent. The research uses a quantitative survey method involving 100 respondents. Regression analysis shows that both financial performance and digital security have a significant and positive influence on customer satisfaction. These findings highlight the importance of improving digital security systems and financial management to enhance customer satisfaction and loyalty.