al-Afkar, Journal For Islamic Studies
Vol. 8 No. 2 (2025)

The Influence of Product Quality and Halal Label on the Purchase Decision of Korean Skincare in Surabaya City

Tiara Aufa Rafiqi (Unknown)
Reza Mubarak (Unknown)

Article Info

Publish Date
31 May 2025

Abstract

Skincare can be interpreted as products intended for treating facial skin to make facial skin healthier. It is known that South Korea is the largest importer of facial care products in Indonesia. This study aims to examine the influence of product quality and halal certification on purchasing decisions of Korean skincare products in Surabaya. It employs a quantitative method with an associative approach, and the data is analyzed using statistical techniques. The findings reveal that both product quality and halal certification significantly impact purchasing decisions for Korean skincare.

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Journal Info
al-Afkar, Journal For Islamic Studies
Website

Abbrev

Afkar_Journal

Publisher

Universitas Islam Negeri Sunan Gunung Djati Bandung

Subject

Social Sciences

Description

al-Afkar, Journal for Islamic Studies is published by Association of Secondment Lecturers (Asosiasi Dosen DPK) UIN Sunan Gunung Djati Bandung Indonesia. Focus of al-Afkar, Journal for Islamic Studies is on publishing original empirical research articles and theoretical reviews of Islamic Studies, ...