Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2

Analysis of Live Shopping Strategy on TikTok Application as a Marketing Tool for Majalaya Sarong Wholesalers

Azzahra, Salma (Unknown)
Chandrawijaya, Michael (Unknown)

Article Info

Publish Date
26 Jun 2025

Abstract

This study aims to evaluate the Live Shopping strategy used by Grosir Sarung Majalaya in marketing products through TikTok Shop. This study uses a qualitative approach with triangulation techniques in the form of interviews and observations to identify key elements in digital marketing strategies, such as broadcast scheduling, product selection, interaction with consumers, and providing exclusive promotions. The results of the study show that the TikTok Live Streaming feature is effectively used as a means of direct communication that can expand market reach and build closeness with audiences digitally.

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Journal Info
Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Website

Abbrev

DIJEFA

Publisher

Dinasti Publisher

Subject

Economics, Econometrics & Finance

Description

The author is invited to submit a paper for Dinasti International Journal of Economics, Finance & Accounting (DIJEFA). Topics related to this journal include but are not limited to: Accounting and financial reporting Audit Accounting management Taxation Corporate finance Personal finance Financial ...