Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi

Iklan Layanan Masyarakat dalam Mempengaruhi Opini Publik

Muhamad Gia Galihleo (Unknown)
Nisa ‘Arifatul Umriyah (Unknown)
Novandri Adi Nugroho (Unknown)
Riefky Al Farez (Unknown)
Arfian Suryasuciramdhan (Unknown)

Article Info

Publish Date
18 Jun 2025

Abstract

Public service advertisement (PSA) is one of the mass communication strategies used to convey social messages to the public. The purpose of this study was to analyze the influence of PSA on changes in people's social behavior, especially in environmental and health issues. The results of the study showed that PSA has a significant influence on increasing awareness and changing people's behavior, especially in terms of disposing of waste in its place and reducing the use of single-use plastic.

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Journal Info
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Website

Abbrev

Dialogika

Publisher

Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information ...