Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Vol. 4 No. 2 (2025): April 2025

The Influence of FOMO and Price on Purchasing Decisions for Fashion Products for Cirebon Students

Damayanti, Alfina (Unknown)
Putri, Amelia Amanda (Unknown)
Yusuf, Yusuf (Unknown)
Muthiarsih, Tiara (Unknown)

Article Info

Publish Date
28 Apr 2025

Abstract

The development of information technology and social media has encouraged the emergence of the Fear of Missing Out (FOMO) phenomenon which influences consumer purchasing decisions, especially in fashion products. FOMO makes individuals tend to follow trends without careful consideration, while price remains the main factor. This study analyzes the influence of FOMO and price on purchasing decisions for fashion products among students in Cirebon using quantitative methods and multiple linear regression. The results show that FOMO and price have a significant influence on purchasing decisions, with FOMO having a positive influence. Simultaneously, both influence purchasing decisions by 60%. These findings suggest that marketers need to understand the psychology of Gen Z consumers in designing effective marketing strategies.

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Journal Info
Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Website

Abbrev

ministal

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow ...