AMMA : Jurnal Pengabdian Masyarakat
Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat

Pelatihan Pemanfaatan Media Sosial Untuk Pemasaran Produk UMKM Di Kelurahan Pancoran Mas, Depok

Darmastuti, Shanti (Unknown)
Juned, Mansur (Unknown)
Tri Saputra, Danis (Unknown)
Indah Siti Aysha , Faradilla (Unknown)
Adi Nugroho , Yulan (Unknown)
Ksatria, Nofa (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

Using social media in product marketing is an innovative way to expand the market. Through social media, business actors, including Micro, Small, and Medium Enterprises (MSMEs), have the convenience of marketing products online. Understanding the correct utilization of social media is essential for MSMEs. Therefore, community service activities carried out in Pancoran Mas Village, Depok, aim to provide training on the use of social media for marketing MSME products. This training was attended by representatives of MSME players in Pancoran Mas Village who are engaged in various fields, including fashion, food, and crafts. The training activities also invited resource persons who have successfully run their businesses in the fashion sector. The training activities were carried out in several stages starting from coordination, filling in the pre-test, training on the use of social media, and filling in the post-test. Through training and sharing sessions, participants gained insights to strengthen their capacity to market their products through social media. The participants  well-received training on the utilization of social media.

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Journal Info

Abbrev

amma

Publisher

Subject

Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

Description

- Ilmu Komputer - Kemasyarakatan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu ...