<![CDATA[Consumptive behavior is a person's habit of buying or consuming goods and services excessively without considering their actual needs. This study aims to evaluate the level of consumerism among the younger generation. This study uses a descriptive qualitative method, data was collected through interviews, observations, and documentation of FEBI IAIN Kerinci students. This study shows that understanding of Islamic economic principles such as qana'ah, tasarruf, and the prohibition of israf is still low. Consumption decisions are often triggered by influencers and online promotions. Therefore, early Islamic economic education, Islamic entrepreneurship training, and the use of digital media are needed to spread Islamic financial values. This approach is expected to shape the lifestyle of the younger generation who do not just follow trends, but are also in line with Islamic teachings in managing finances wisely.]]>
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