West Science Social and Humanities Studies
Vol. 3 No. 04 (2025): West Science Social and Humanities Studies

Analysis of SEO Strategy and Interactive Content Marketing in Increasing Online Visibility and Sales at E-Commerce in West Java

Faridah, Faridah (Unknown)
Nugroho, Budi (Unknown)
Arini, Rani Eka (Unknown)

Article Info

Publish Date
30 Apr 2025

Abstract

This study investigates the impact of SEO Strategy and Interactive Content Marketing on online visibility and sales in the e-commerce sector in West Java. A quantitative research design was employed, with data collected from 190 respondents using a Likert scale (1–5). Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results reveal that Interactive Content Marketing significantly improves online visibility and sales, while SEO Strategy also contributes positively, albeit to a lesser degree. Online visibility plays a crucial role in driving sales. The study highlights the synergistic relationship between SEO and interactive content in enhancing e-commerce performance. These findings offer valuable insights for practitioners seeking to optimize digital marketing strategies in competitive online markets. 

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Journal Info
West Science Social and Humanities Studies
Website

Abbrev

wsshs

Publisher

Westscience Press

Subject

Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

West Science Social and Humanities Studies is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, ...