Analysis of Employer Branding Transformation through Climate-Conscious HR Initiatives, Social Value Leadership, and Humanistic Work Design in Manufacturing Industry in East Java

Sono, Mohammad Gifari
Arisanti, Ivon
Muhtadi, Muhamad Ammar

West Science Social and Humanities Studies
Vol. 3 No. 06 (2025): West Science Social and Humanities Studies

This study examines the role of climate-conscious HR initiatives, social value leadership, and humanistic work design in transforming employer branding in the manufacturing industry in East Java. Using a quantitative approach with a sample size of 170 respondents, data were analyzed through Structural Equation Modeling - Partial Least Squares (SEM-PLS) 3. The findings reveal that all three dimensions significantly enhance employer branding, with humanistic work design showing the strongest influence. The combined effect of these variables explains 68% of the variance in employer branding, highlighting the importance of an integrated approach. This research contributes to the Resource-Based View (RBV) theory and provides actionable insights for HR managers and industry leaders seeking to build sustainable and attractive employer brands in competitive markets.