Digital Innovation : International Journal Of Management
Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management

Consumer Perceptions of Transaction Security in Digital Marketplaces

Cece Cece (Unknown)



Article Info

Publish Date
24 Jun 2025

Abstract

This study aims to explore consumer perceptions regarding transaction security on digital marketplaces and to evaluate the impact of community-based educational interventions. A descriptive qualitative method was employed, involving in-depth interviews with ten active marketplace users in Tasikmalaya City. The findings revealed that consumers’ sense of security is shaped by personal experience, understanding of platform security features, and digital literacy. Prior to the intervention, most participants expressed high concern over data breaches and fraud, often opting for cash-on-delivery (COD) as a form of protection. Following a series of community education sessions—comprised of discussions and safe transaction simulations—significant changes were observed in consumer attitudes and behavior. Participants became more aware of the importance of verifying sellers, reading reviews, and using secure payment methods. The study concludes that localized community education effectively enhances awareness and trust among consumers, especially in areas where digital literacy remains limited.

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Journal Info

Abbrev

DigitalInnovation

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...