Paulus Journal of Accounting (PJA)
Vol. 6 No. 2 (2025): Paulus Journal of Accounting (PJA)

PENGARUH METODE PEMBAYARAN COD DAN PAYLATER TERHADAP KEPUTUSAN PEMBELIAN PADA PLATFORM SHOPEE

Zulkarnain Siregar (Unknown)
Dina Aulia (Unknown)
Indah Permatasari Tambunan (Unknown)
Kharisma Nurbani (Unknown)
Marsela Natalie Hutapea (Unknown)
Rizky Idaman Telaumbanua (Unknown)
Rizky Ramadhan (Unknown)

Article Info

Publish Date
03 Jul 2025

Abstract

This study aims to analyze the influence of Cash on Delivery (COD) and PayLater payment methods on purchase decisions on the Shopee platform among students of the Management Department, Faculty of Economics, Universitas Negeri Medan. Using a quantitative approach with 200 respondents selected through purposive sampling, data were collected via questionnaires and analyzed using multiple linear regression. The results show that both COD and PayLater have a significant partial and simultaneous effect on purchase decisions, with a significance value of 0.000 and a coefficient of determination (R²) of 0.431. This indicates that these two payment methods explain 43.1% of the variation in students’ purchase decisions on Shopee.

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Journal Info
Paulus Journal of Accounting (PJA)
Website

Abbrev

pja

Publisher

Universitas Kristen Indonesia Paulus

Subject

Economics, Econometrics & Finance

Description

Paulus Journal of Accounting berfungsi sebagai media informasi dan pertukaran artikel ilmiah antara staf pengajar, alumni, mahasiswa, praktisi dan pengamat sains di bidang akuntansi dan bisnis . Editor PJA menerima artikel ilmiah tentang penelitian empiris dan studi teoritis yang berkaitan dengan ...