<![CDATA[This study aims to understand the role of influencers in shaping consumer interest in purchasing products from on line shops in Binjai District , Langkat Regency. Along with the development of technology and social media, influencers have become an essential elements in marketing strategies . This research uses a qualitative method with in- depth interviews conducted with two influencers , several on line sellers , and consumers . The results show that influencers play a significant role in building trust , educate , and inspiring their audience . The success of promotions heavily depends on the quality of content created by influencers and their interactions with the audience . It is recommended for companies and brands to choose influencers who have credibility and an audience that align with the promoted products , and for influencers to maintain an authentic relationship with their followers to make the promotion more effective.]]>
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